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China Mobile
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China Mobile Limited

Type
A publicly-listed state-owned enterprise NYSE: CHL SEHK: 0941
Founded
Hong Kong, China (1997)
Headquarters
Queen's Road, Hong Kong
Key people
Wang Jianzhou (Chairman and CEO)
Industry
TelecommunicationsMobile communications
Products
mobile services, value-added mobile services, IP telephony
Total assets
over RMB 400 billion
Owner(s)
China Mobile (Hong Kong) Group Limited
Employees
138,368 (2008)[1]
Subsidiaries
China Tietong, et al
Website
www.chinamobileltd.com
China Mobile Limited (Chinese: 中国移动通信, Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn) (SEHK: 0941, NYSE: CHL) provides mobile voice and multimedia services[2] through the nationwide mobile telecommunications network it operates in China, the largest of its kind in the world.[3] It is a state-owned enterprise,[4] but is listed on the NYSE and the Hong Kong stock exchange.[3] China Mobile has the world’s largest mobile network and the world’s largest mobile subscriber base.[5]
Contents[hide]
1 History
1.1 Network
2 Rankings
3 Service Brands
3.1 Mainland China
3.2 Hong Kong
3.3 Pakistan
4 Notes
5 References
6 External links
//

[edit] History
A state-owned enterprise directly controlled by the government of the People's Republic of China,[4] but also a public company that is listed on the NYSE and the Hong Kong stock exchange,[3] China Mobile has dominated Chinese mobile services since its inception.
China Mobile was created from the mobile-phone division of China Telecom after its 1999 break-up,[6][7] and incorporated in 2000.[7] It enjoys substantial protectionist benefits from China's government,[8][6] but also experiences frequent government intervention in its business affairs.[8][6] As late as 2003, and as a result of governmental protectionism, China Mobile was one part of a duopoly that saw China Unicom and China Mobile control China's mobile services market.[6]
Listed on the both the NYSE and Hong Kong stock exchange late in 1997, government control is maintained through China Mobile Communications Corporation, a presumably government-owned holding company, which owns 100 percent equity interest in China Mobile (HK) Group Limited,[9] which in turn holds over seventy percent of China Mobile's equity interest, the remainder being controlled by public investors.[3]
As a mainland China-based company listed and incorporated in Hong Kong, China Mobile is a red chip.
China Mobile has historically held a greater share of the rural market than competitors.[10] By 2006 it had expanded its network so that 97% of the Chinese population lived in an area that received reception,[11] and has since seen a sustained stream of new, rural mobile customers.[10] China Mobile also offers information services targeted at the rural market, chief among these being the Agricultural Information Service, which allows a variety of activities to take place through the use of mobile phones and the internet. These include the sale and purchase of agricultural products, access to market prices for agricultural products, connecting potential employees with employers looking to hire, dissemination of information by local government, wire transfers, bank withdrawals, and payments, etc.[12]
China Mobile expanded overseas in 2007, with the purchase of Paktel in Pakistan,[13] and launched the ZoNG brand there a year later.[14]
In May 2008 the company took over China Tietong, a fixed-line telecom[15] and the third largest broadband ISP in China,[16] thus adding internet services to its core business of mobile services.

[edit] Network
China Mobile's has the world's largest GSM network,[17] which encompasses all 31 provinces, autonomous regions and directly-administered municipalities in Mainland China and includes Hong Kong, too.[3] GPRS is utilized for data transmission.[18]
Its 3G network, still under construction as of 2009, utilizes the TD-SCDMA standard,[17] which China Mobile helped develop. In 2009 it obtained the requisite licenses needed to pursue full deployment of this new network,[19] and the prior year it had field-tested TD-SCDMA networks in eight cities.[20]

[edit] Rankings
As of 2009, China Mobile is the world's largest mobile phone operator by number of subscribers,[2][3][21] operator of the world's largest mobile network,[2][3] the largest Chinese company listed overseas and the largest telecom carrier in Asia.[2]

[edit] Service Brands

[edit] Mainland China
China Mobile offers mobile services in Mainland China under several brands.[22]
Easyown (Chinese: 神州行, Hanyu Pinyin: Shénzhōuxíng) is a basic prepaid service and is more heavily marketed in rural areas.[11] Low-cost monthly plans are also available and these may provide only a specific add-on such as free incoming calls.[23] Some of China Mobile's value-added features are not available with Easyown, however. Use of Easyown requires purchase of a SIM card and to recharge minutes, an airtime card, both available at local newsstands and variety stores.[23] To access discounted international long-distance when calling with an Easyown phone, simply put the numeric prefix 12593 before the number you are calling.[23]
GoTone (Chinese: 全球通, Hanyu Pinyin: Quánqiútōng) is the flagship brand.[24] Its traditional, monthly plans allow international roaming and start at 100 RMB per month.[25]
M-zone is the premium prepaid service, targeting the youth demographic[24] and offering many value-added features including mobile internet and voice mail. M-zone is popular among students, but its popularity lags behind other China Mobile brands in secondary and third-tier cities.[26] Use of M-zone requires purchase of a SIM card and to recharge minutes, an airtime card, both available at local newsstands and variety stores.[27] Low-cost monthly plans are also available and these may provide only a specific add-on such as lower-cost SMS or free incoming calls.[27]
China Mobile customers may choose between caller-pays and recipient-pays tariff plans. A monthly fee is usually levied for caller-pays tariffs (in which incoming calls are free), e.g. 16 yuan for Easyown prepaid customers in Shanghai.[28]

[edit] Hong Kong
Peoples: China Mobile Peoples Telephone Company Limited is a wholly owned subsidiary of China Mobile (Hong Kong) Limited. It offers GSM, GPRS and EDGE technologies to customers in Hong Kong.[29]

[edit] Pakistan
ZoNG is China Mobile's brand in Pakistan. China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. China Mobile's first overseas operation came about when it acquired a licence from Millicom to operate a GSM network in Pakistan. CMPak markets its products under the brand name "ZoNG".[1] CMPak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year 2008. PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reasons for pullout by Millicom International Cellular S.A.
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